lookbook

LAYLA CARO

I am a strategic communication major with a minor in psychology and a passion for art

I strive to live and work with people that want to leave each other better than the person they were before

2023

ABOUT ME

I have spent my time at the University of

Kansas finding my passion for the art of media

This is my final year in college and I will be moving

to Kansas City in May to begin my career

in strategic marketing and advertising

I strive to make my writing skills come to life

through media elements to create

unique and valuable products

Contact

INFORMATION

02

Email: Laylamorley@icloud.com

Phone: 913.375.5105

Linkdin: Layla Caro

“After I achieved way above-normal wealth, I realized it didn’t mean as much as I thought it did. The steak can only taste as good whether you’re making millions or thousands a year.”

Mr. Anderson is the Vice Chairman of Maceirch, which has brought shopping centers and fashion outlets to top U.S. markets. After spending four years in the Army, Anderson lead his career into being the first of many property and leasing managers for Macerich, which went public in 1994 and is the third largest owner of shopping centers in the United States.

KU Philanthropist Dana Anderson Embodies the Phrase, “The Gifts that Keep On Giving”

Dana Anderson, a major donor of The Anderson Family Football Complex at the University of Kansas, lives his life in the name of paying it forward.

His recent book, “The Cards You’ve Been Dealt” shows his life journey and how he has successfully opened doors for so many without any expectations of being paid back, with the one request of doing the same for others.

Dana Anderson grew up underprivileged, working any job he could get his hands on to someday be able to attend university and ultimately able to provide for his family.

From his experience, he has an eye for people with the same work ethic and drives that he has to get to his later success. He said, “I happen upon people who have not received the same opportunities as I have been given, and then I take pleasure in creating opportunities for them.”

From paying off students' debts to getting individuals into the top line of careers, Anderson has done it all. He said, “Helping others who have not been handed the cards that I have been, is my greatest joy. More than having my name on a building, when you help one person, you can change a family.”

His first donation was $5 to KU in the 50s, which he attended before being drafted. In the Army, he was receiving a monthly $72 paycheck, and from then on he has continuously made donations to the university.

Jason Booker Deputy Athletics director of KU said, “The Anderson family over many years have been generous donors to Kansas Athletics as their impact has been felt far and wide across all of our sports programs and student-athletes. We simply wouldn’t be in the position we are in at Kansas Athletics without Dana and their family’s generous support.”

Anderson credits much of his joy in life to his late wife Sue, who gave him his children and grandchildren. Together they have brought opportunities to so many individuals and organizations that have changed their paths for the better.

Dana and Sue Anderson have collectively gifted KU over $40 million toward the football program, school of business, KU Athletics facilities-upgrade campaign, and much more. His gifts have put him at the top of the Hall of Fame active KU donors.

Dana Anderson hopes to inspire others, Anderson said, “Anyone can be what they want to be, it is within themselves outside of heredity and environment, the ten commandments are good to live by.”

04

Grand Opening: Jayhawk Welcome Center

The University of Kansas has opened the new and improved Jayhawk Welcome Center to the public, at 1266 Oread Ave. The $21 million renovation has been in effect for the past year to give incoming students, current students, parents, and alumni an interactive experience to highlight Kansas Universities’ vast opportunities.

The design of the building incorporates a modern edge with highlights of the previous building, the Adams Alumni Center built in 1983, preserved in it. A substantial glass front allows for the large monitor screen placed above the front desk to be seen from miles away. An underlit Jayhawk is featured on the second floor illuminating the KU mascot.

The grand opening took place at 11:15 a.m. with an outstanding 1,500 invitees. This event involved self-guided tours allowing the guests to experience interactives firsthand.

The Welcome Center includes astounding amenities including meeting rooms, top-of-the-line service, and venues that assure remarkable results.

Project manager, Brian Roder with Dimensional Innovations said, “Dimensional Innovations was responsible for designing, fabricating, and installing all of the kind of tech and storytelling, elements of the Welcome Center. We work closely with the alumni association and KU representatives to come up with what stories need to be told.”

The building includes incredible technology that customizes a student's experience to their interests through a bar code sent to their phones, where they can scan it at several different interactive displays that inform the student of what KU has to offer along with showing members within their field.

A 360-degree digital display wall shows guests different KU environments such as classrooms, games, campus scenery, and much more. Personal audio speakers are placed above each monitor to allow all screens to play without disturbing one another. This experience left guests nothing but speechless.

Grundy Thomspon, an interactive systems engineer with Dimensional Innovations said, “There are a different series of products, and there's a ton of technology in this building that was not provided by DI. So the classroom, the conference room spaces, the meeting spaces, the huddle spaces are provided by a different vendor, to exceed the experience.”

Every room in the two-story building was set strategically to capture the cultural tone of KU and Lawrence. Historical alumni are noted throughout regarding their honorable accomplishments and donations. Their hopes are to entice incoming students by presenting their legacy within KU.

According to KU, “Fundraising began over six years ago as enrollment challenges were acknowledged due to a decline in students amid the Great Recession of 2008.” Creating a space to give an outstanding first impression to potential students is a key component for universities to strive for.

Thom Booker, AV operations manager with Dimensional Innovations said, “The amount of technology this building holds is probably somewhere around seven or eight million dollars, focused on pushing digital interactions.”

In regard to the innovative technology, the engineers made sure that young and older adults would all be able to navigate the system trouble-free. The simplistic yet advanced software allows anyone to immerse themselves in the digital world of KU.

The project can be accredited to national board members, KU donors, partners, and students. Future generations of students are the focal point of the Welcome Center, KU is determined to give an unforgettable first impression to all Jayhawks.

Salvation Army Strategic Plan